Today’s marketer faces a multitude of interconnected communication challenges:
- How should we divide the budget between digital channels?
- What are the most effective ways to reach the target audience?
- How can we best integrate with other ATL media?
- What data can be brought into the planning and optimisation process?
- What’s the optimal balance of brand and performance media?
- How can we best report and optimise the activity?
At Neo we have a unique Consumer Intent Modelling digital planning approach, deploying a variety of proprietary tools to inform pivotal customised insights, from which we build datasets for interrogation. This customised data forms the basis upon which our skilled team develop and manage more relevant and more effective multichannel digital media strategies and campaigns.
Our offering and our approach is unique in New Zealand: Backed with the world’s most global digital media offering and an industry-leading analytics capability, Neo is creating the future, delivering performance and building our clients’ brands.
Neo@Ogilvy New Zealand was launched in March 2014 as an integrated specialist offering of Ogilvy NZ Media. This saw significant investment in people and technologies to increase and compliment our existing digital resources.
Our value proposition is simple: We deliver marketplace foresight for our clients, navigating a digital ecosystem where new platforms, technologies, channels and media properties are constantly evolving. Neo has the skills, tools and processes to translate market-leading foresight into highly relevant, engaging and effective digital media solutions.
In New Zealand and globally Neo’s knowledge, strategy, innovation and accountability is truly second-to-none; we’re helping our clients understand the digital media market, data and technology, we’re building their brands, driving performance and keeping them at the front of their fields.
Successful digital agencies need to do a lot of things well. Clients require a comprehensive service offering that connects media insights, efficient buying, responsive creative and complex analytics… delivered within aggressive time frames.
We continually strive to offer best-in-class digital media solutions and raise the bar in digital campaign performance. Our passion, skill and drive for digital improvement is bolstered by our immense buying power, and our ability to integrate digital media with other ATL media when required.
Our clients range from small local businesses to some of the biggest New Zealand and global brands. This calls for responsiveness, agility and flexibility; as evidenced in the customized performance marketing solutions and results we deliver our clients.
We offer media services across all the following areas:
PREMIUM & PERFORMANCE DISPLAY
SEARCH ENGINE OPTIMISATION
in partnership with Ogilvy & Mather Advertising, or independently.